It can start with a phone call ‘Hi, do you have a minute to chat?‘ or an email ‘Hey, not sure how busy you are these days but I have an idea to run by you…‘and I am swept into a story project.
As a Creative Development Producer I bring an artist’s perspective and producer’s strategic opinion to a project. How can this story be creatively told while keeping the logistics and finances in control. What is the best way to develop the production with this particular artist or company, keeping their unique vision at the core?
With this mindset I have been able to bring a concept from idea to the fullest expression of itself regardless of its scope. Whether the Olympic Torch Relay Celebration held outdoors on Christmas Eve to a crowd of 10,000 and a live to air televised audience, or with a single singer/songwriter in the studio recording a new composition, this approach has remained the same. How can I best tell this story? In what medium will it find its voice – is it film, music, dance, written word, television, stage?
Throw out the templates, forge the right connections, build on past experiences and trust your instinct. There is little artistic fulfillment in repeating a set pattern of how to stage a show. Why copy someone else’s method of filming when your individual perspective is so compelling? Yes we begin with certain norms, a set of standard practices, then move from there. Not for the sake of being different, but because our voices are unique.
Finding an audience is the honest indicator of how effective the process of development was. If the book is read or the show’s ratings are solid then the project connected. And the bottom line is that any project I have worked on has required an audience as an indicator of success – financially and artistically.
Typically when asked what I do, I respond with ‘I tell stories’. Telling stories that engage, reveal, enlighten and connect us I believe is the thread that runs through the seemingly disparate productions that have filled my life. It’s a fabulous way to spend the day!